The way in which people view websites is changing. More and more people are visiting web pages on mobile devices such as mobile phones, tablets and readers. As the way in which people view the web changes, so websites need to change to keep up. Traditional, static websites which look good on desktop devices do not always translate well to mobile devices. If your company does not yet have a responsive website then the time has come to get one!
What Is A Responsive Website?
Responsive websites are optimised to look at their best no matter what device they are being viewed on, and no matter what screen size that device has. Content is scaled to suit the screen size and, when required, the content is re-arranged to maximise ease of use and accessibility for users of all devices.
Responsive websites save companies needing to develop mobile sites to go alongside their desktop sites. Responsive websites are designed to work equally well on mobile devices and desktops. As the percentage of people accessing the internet on hand held devices continues to grow, so the need for responsive website design grows too. Google’s recent change to remove non-responsive sites from search results on mobile devices now makes having a responsive website essential.
Why All Websites Should be Responsive
Your business needs a mobile friendly website and it needs one now! Mobile websites used to be luxury. They are a necessity now.
In 2014 the number of people accessing the internet on mobile devices overtook the number using a traditional desktop. That percentage is only likely to rise as web visitors now expect to access your site when they want, how they want and, most importantly, wherever they want.
It is estimated that about 60% of traffic will leave your site if it does not offer a layout suitable to the device. Even those who stay will not be viewing the website in it’s optimal design and are less likely to convert into customers.
Usability of websites is now an extremely important factor in search engine ranking too. In April 2015, Google began actively removing non-responsive websites from the results of searches carried out on mobile devices. Non responsive websites will simply not get as much website traffic as responsive websites do.
Responsive website design cannot be ignored. If you already have a website, but not one that is responsive, then you will need to seriously consider upgrading your site. If your customers find it difficult to use your site they will choose to use your competitors instead. Stay ahead of the competition and stay responsive!