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Happy New Year – Get The Most from Web Design In 2017

Jan 6, 2017

web design 2017

Web Design 2017

 

Happy New Year! It’s a brand new year. The partying is over. The decorations are down. Some of us have made New Year resolutions with every intention, but no expectation, of keeping them. Others are entering the new year in a more relaxed fashion, waiting to see what the coming months will bring. However, for all of us who own our own businesses the new year will bring both uncertainties and new opportunities. So what plans have you made for your business to embrace web design 2017?

There is no doubt that last year was a year of change. In particular it was a year of change for business owners here in the United Kingdom. Whether your business is affected directly or indirectly by the Brexit vote, one way or another it will be affected. Regardless of which side of the campaign you were, business owners now need to face up to a changing landscape. This means that we all need to make sure our businesses are making the most of every marketing opportunity.

One of the easiest and most cost effective ways we can all improve our marketing is through having a strong web strategy. Here are a few pointers on ways your business can benefit from good web design and strategy in 2017.

web design 2017 - fit for purpose

Is Your Website Fit For Purpose?

 

When was the last time you checked or updated your website? Do you have a website?

A website is an essential tool for any business in 2017. Even the smallest business needs to be found online, because that is where your customers are looking. Yellow Pages used to be the first port of call when looking for a service. Now it is very much Google. Even a simple one page site can make a huge difference to your business. You wouldn’t have expected to run a business without a telephone when people were searching in Yellow Pages. Yet there are still businesses who do not have a website when people are searching on Google.

For those businesses that do have websites, many are neglected. Too often websites are seen as a box to tick. Once they are created they are forgotten about. Therefore the business gets forgotten about by the customer too. Consequently the business owner does not see any benefit from the website and the site is neglected further. It then becomes a vicious circle.

The Dangers Of A Neglected Website

 

There are many dangers to neglecting your website. Firstly, the whole point of having a business website is to attract more customers and help them find you. Once they do find you then you want them to be impressed. If a business owner never cleaned their premises for months on end nobody would be impressed. If they failed to introduce new products and services in tune with customer demand then customers would look elsewhere. Premises that hadn’t changed in years would look dated. Your website is your online business premises. It should be looked after with the same care as your physical premises. Perhaps even more so.

Secondly, it is not just customers who hate neglected websites. The search engines hate them too. If you forget about your website then so will Google. The search engines want to see fresh content. Fresh content is more likely to be relevant to site visitors. Then they want to see websites that work properly. Coding decays over time. Consequently, websites with old coding decay too.

web design 2017 - going out of business

Google algorithms change frequently too. As a result old websites that were optimised when created are no longer optimised. One of the major changes on Google was the decision to punish static sites. A static site is one not optimised for multiple devices such as tablets and mobile phones. It is amazing how many businesses do not have websites designed to be viewed on mobile phones. Finally, while you stand still others are moving. New websites overtake yours in the search engine rankings.

Your Web Design 2017

 

So what do you do if you don’t have a website, or have an out of date website? You could take the DIY route. The number of options to do it yourself grows all the time. However, just because it is now easy to build a website does not mean it is easy to build one well. As a result there are many DIY websites that run slowly. A slow website is an ineffective website. Attention spans are short. That means a slow loading website will be passed over in favour of a fast one. You don’t want that for your website.

Web design services are now more affordable than ever. The investment in a good website has never been more important. That means it is time for you to plan your strategy for web design 2017. The challenges facing businesses in the next few years are great. They are not insurmountable though. While these challenges are great so are the opportunities. Businesses primed to take advantage of these challenges will prosper.

Be Proactive

 

In conclusion, take the time to have a look at your website. Most of all think whether you would pick up the phone or fill in a contact form after viewing the website. Have a look on Google. Type in what your customers would type in. That isn’t your business name. Think how they search for services that you offer. Then see how long it takes to find your business. Perhaps the result will be a pleasant surprise. Perhaps they will be a shock.

Once you have done that, take the time to plan how to improve things. Rather than thinking about the cost of fixing the situation, think about the benefits of investing in a solution. Finally, don’t put off addressing the situation. Pick up the phone. Fill in a contact form. Take the first step to make your website fit for purpose. Decide to have a prosperous new year – and many more!

Updated Website – New Content And New Services

Our New Updated Website

Here at Castle Design Solutions we now have a new updated website. The new website design is easier to navigate no matter what device you are using to view our website. It also lists the brand new services that we off to our web design customers.

New Web Hosting Packages Launched

New Web Hosting Packages Available

This month we have updated our web hosting packages. While we have always offered web hosting services to our own web design customers, we are now offering the service to non design customers too.

Gym Website Design

Unique Fitness North East Website Now Live

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Branding v Generic

Choosing the right domain name for your website is as important as choosing the right name for your business. Do you choose a domain name that describes who you are or one that describes what you do? Ideally you want your domain name to do both.

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